Cath Kidston integrates vintage-inspired nostalgic prints and designs into modern-day practical products such as book bags for teenagers, carry all and tote bags for moms and grandmothers. She is a well-loved British designer who has gained a loyal following in Britain since opening her first shop in 1992. When Cath Kidston was introduced into the US in 1995, it soon developed into an international lifestyle brand, and her popularity extended into Asia with a successful store opening in Tokyo.